May 25-31, 2014

Virginia retailers who sell certain hurricane preparedness merchandise are required to participate in the upcoming statewide Hurricane Preparedness Sales Tax Holiday. During this seven-day period, retailers will not collect and remit the sales tax, which is generally 5.3% (6% in certain jurisdictions) on exempt items.

Eligible merchandise includes emergency supplies costing $60 or less per item as well as portable generators, generator power cords, inverters and inverter power cables priced at $1,000 or less per item.

Click here to see the full list of eligible items exempt from sales tax.

You can also visit the Virginia Department of Taxation's website for more details.


Contact the Virginia Retail Federation.

June 1, 2014 is the implementation date for Henrico County, Virginia's food and beverage tax, or "meals tax." Retail establishments that serve prepared foods, such as restaurants, amusement parks, mobile food services, cafeterias, deli counters and push carts will be required to collect a 4% meals tax, and remit it to Henrico County on the 20th of each month. 3% of the total collection is a "hold back" for the retailer. Registration is required in order for a certificate to be issued by Henrico County.

You are encouraged to consult Henrico County's website for specifics about implementation of the meals tax collection. There are many details businesses must follow in order to comply with the collection process. For example:

  • Discretionary gratuity is not taxed; however, non-discretionary gratuity added to the cost of the meal over 20% is taxed.
  • Beverages not sold with a meal are not taxed; however, beverages sold with a meal are taxed.
  • Grocery items, such as salads (potato, macaroni, etc.) sold by the pound, whole cakes or pies, coffee beans and other dry goods, and ice cream sold in bulk, are not taxed.

Contact information for Henrico County:

Susan Layne, 804.501.7354 or This email address is being protected from spambots. You need JavaScript enabled to view it. 
Steve Klos, 804.501.7329 or This email address is being protected from spambots. You need JavaScript enabled to view it. 

Click for more Henrico County Meals Tax information 

… and the VRF lobbyists are busy advocating on behalf of local retailers. 
Get the latest news on proposed legislation and General Assembly activities.

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RMA LegistlativeReception 2014 150The VRF held its annual Legislative Reception on January 20, 2014 at the Hilton Garden Inn Downtown Richmond.  

The well-attended event provided a unique opportunity for legislators to talk with retailers and small business owners.  

Among the many attendees were Governor Terry McAuliffe, Lt. Governor Ralph Northam and Speaker of the House William Howell.  In his remarks to the crowd, Governor McAuliffe expressed his support for the retail industry and acknowledged the importance of retailers and small businesses to Virginia’s economy and employment opportunities.   

A sincere thank you to all who attended the event.   

To view this event's photos please click here.

Capitol Sponsor                      Host Sponsor                      Rotunda Sponsor

Hilton Garden Inn logo                             Puritan Cleaners

For the full list of all of our generous sponsors for the 2014 Legislative Reception click here.


Posted: Thursday, 22 August 2013

Retail Merchants Association
will be hosting a presentation on the new $100 note on Wednesday, September 4, 2013 from 8:30 am-9:30 am. Jonathan Martin, VP of Cash Services with the Federal Reserve, will join us to present the new $100 note for you to see and feel.

Retailers will be given tips on checking for authenticity of the new note and get a first look before it is released for use on October 8, 2013. The event will be held at the Retail Merchants Association office building at 5101 Monument Avenue, Richmond, VA 23230.

Register for the event here.

Additional information from the Federal Reserve:

For any questions, please contact Mary Huffard Kegley at This email address is being protected from spambots. You need JavaScript enabled to view it. or (804) 662-5505.