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Ray has a long history with the Retail Alliance, having joined the organization in 1984. Ray oversees Retail Alliance's association operations and business services functions. For the association, he directs legislative advocacy, membership growth and benefits, events and programs, the Loss Prevention Task Force and annual conference; and all board level meetings and committees.

During his tenure, the business services division of Retail Alliance has expanded into a stand-alone operation, Retail Alliance Business Solutions, offering Equifax credit reports to businesses throughout Virginia (excluding Northern Virginia).

Ray is active in the community and is a current member of the Greater Norfolk Corporation and the Virginia Beach Roundtable. He served as chairman of the Board of Directors for Child and Family Services of Eastern Virginia in 1998-99 and again in 2004-05. He also served on the Virginia Beach Education Foundation Board of Directors, and he is a former board member of the Tidewater Mortgage Bankers Association and the Great Neck Athletic Association and is past chairman of the International Credit Association. A native of Norfolk who now resides in Virginia Beach, Ray attended Tidewater Community College and Old Dominion University.