The Virginia Retail Federation (VRF) is different from other associations in these important ways:
The VRF efforts are focused on storefront, Internet, hospitality and service retailing
The VRF has four staff lobbyists with many years of Virginia General Assembly experience - they know and understand government, retail and retailers
The founding partners of the VRF were started in 1903 and 1906, providing over 100 years of historic track records of proven service to retailers
With its expanded footprint, the VRF offers retailers contract and staff executives spread throughout Virginia to work with businesses through chapter or council activities, one-on-one contacts, and grassroots involvement in the political process
The VRF website offers, valuable, current industry and government relations information to help business prosper in challenging economic times
The Virginia Retail Federation is the advocacy arm of the Retail Merchants Association and the Retail Alliance. Our mission is to advocate on behalf of local and regional independent retailers, as well as franchise and national retailers, through a network of locally focused representatives and chapters that access grass-roots retail communities throughout Virginia.