The Virginia Retail Federation is a joint information and advocacy effort of the Retail Merchants Association and the Retail Alliance.  The VRF’s mission is to advocate on behalf of local and regional independent retailers, as well as franchise and national retailers through a network of locally focused representatives and chapters that access grass-roots retail communities throughout Virginia.  The Retail Merchants Association (RMA) and Retail Alliance (RA) have created this joint legislative arm to collectively fight for retail interests throughout Virginia.

Historically, the RMA has served Greater Richmond, and the Retail Alliance has served Greater Hampton Roads.  The Virginia Retail Federation geographically expands the coverage areas to serve all of Virginia’s retailers. Staff lobbyists and outside paid lobbyists are working collectively with political contributions and grass-roots advocacy through the statewide VRF.

• The VRF's efforts are focused on storefront, Internet, hospitality and service retailing; we have four staff lobbyists with many years of Virginia General Assembly experience - they know and understand government, retail and retailers.

• The Virgnia Retail Federation was started in 1903, providing over 100 years of historic track records of proven service to retailers.

• With its expanded footprint, the VRF offers retailers contract and staff executives spread throughout Virginia to work with businesses through chapter or council activities, one-on-one contacts, and grass-roots involvement in the political process.