The Virginia Retail Federation is the advocacy arm of the Retail Alliance and the Retail Merchants Association.  The Federation’s mission is to advocate on behalf of local and regional independent retailers, as well as franchise and national retailers through a network of locally focused representatives and chapters that access grass-root retail communities throughout Virginia.

Here’s good news for Virginia retailers: The Retail Merchants Association (RMA) and Retail Alliance (RA) have created a joint legislative arm.  The Virginia Retail Federation LLC (VRF) now serves retailers throughout Virginia.

Historically, the RMA has served Greater Richmond, and the Retail Alliance has served Greater Hampton Roads.  The Virginia Retail Federation geographically expands the coverage areas to serve all of Virginia’s retailers. Staff lobbyists and outside paid lobbyists are working collectively with political contributions and grassroots advocacy through the statewide VRF.